This   program  is  offered  in view of Malaysia’s evolving consumer  lifestyle  that has  contributed to a healthy growth rates in the retail industry averaging above 6% per year. The population has moved from basic sustenance needs to other leisure shopping activities as a result of rising affluence and education levels. There is now a need for retail professionals  to  cope  with  the  growing  demands   of  the sophisticated shoppers.

The Government is also actively promoting shopping activities as part of its efforts to attract foreign tourists and this creates more demand for  retail  professionals  able  to  meet  the needs of such group of consumers. The growth of shopping complexes and mega malls also create career opportunities for graduates in retail management.

The  courses in the program include courses that impart corporate social responsibility by exposing students to the norms of social and ethical values.